From Malls to Mobile: How Home Credit Redefined the BNPL Experience

There is no doubt that the global pandemic has accelerated digital transformation, changing our day-to-day lives. Due to current events, the digital shift that was supposed to take years happened in a blink of an eye – putting the spotlight on businesses and how they make an effort to innovate their products and services. 

For Home Credit, it did not come as a surprise since their digital efforts started years ago knowing that digitalization, especially in the financial industry, is the next big thing. Their journey started from their launching in 2013, where they already proved to be a gamechanger in the financial landscape. 

Coming from a predominantly unbanked market like ours, Home Credit came into the picture and started catering to Filipinos with little to no credit history and providing affordable installments for their gadget and electronic needs. This is what we now call as “buy now, pay later” and despite the term finding its fame during the pandemic, it’s actually a relatively old concept – and Home Credit has long been considered a pioneer and leader in this industry. 

Not only has it solidified its footprint as the country’s leading consumer finance with presence in over 9000+ stores nationwide, it has also rapidly grown its mobile presence in the recent years through the My Home Credit App in Google Play Store which now has more than 9 million app users, putting their total customer count to almost 8 million.

As they celebrate their 8 th year anniversary, their growing customer-base will continue to enjoy several of its offers through physical touchpoints at partner retail stores as well as explore contactless options through the My Home Credit App providing every need in just one place – loans, pay bills, buy load, contactless payments, shopping through partner stores, exciting discounts, and so much more.