Under Armour Opens at SM Southmall

Under Armour is the go to when you think of your trusted athleisure outfits. It gives the perfect balance of stylish and function. Southies rejoice cause Under Armour just unveiled their fifth House located at the Upper Ground Floor of the SM Southmall along Alabang-Zapote Road in Las Piñas Manila.

You can't miss it as it is just beside Watson's, to the right. This opening signifies the brand’s formidable position in the performance-solution-driven activewear market today, and backed by extensive research and technological advances, has been worn by the most celebrated athletes, such as basketball superstar Steph Curry, all over the world. With their commitment in manufacturing innovative apparel and footwear using top-of-the-line fabrics and materials worn by sports and fitness enthusiasts alike, customers can expect only the superior, unparalleled quality that comes with all things Under Armour.

What's new in Under Armour SM Southmall

The SM Southmall Brand house currently highlights the Flow Dynamic in its initiative zone, a shoe developed to tackle any explosive training routine, whether you’re doing sled pulls, deadlifts, or even clocking-in a session on the treadmill. Featuring an unreal grip, responsive cushioning, and locked-in support, it allows the wearer to maximize their workout routine in the best possible way.

Another exciting element of the new location is the wall mural created and beautifully executed by artist Raizel Go, which is what greets customers as they walk through the fitting rooms. Inspired by distinctive landmarks in the Las Piñas area as well as the fitness activities residents enjoy doing around the city, Go successfully showcases the heart and passion Filipinos have in this awe-inspiring creation specially executed for the brand house.

The brand house opening began with a blessing ceremony, which was succeeded by the ceremonial ribbon-cutting led by Sports Armour Inc.’s  President Mr. Philip Go together with Under Armour’s South Asia Pacific (SACPAC) Director Mr. Fabian Ae as well as UA SACPAC Marketing Director Justin Olivare, and Senior Manager for Wholesale, Mr. Ng Wei Wen, who all flew in to grace this momentous occasion. Together with VIPs, SM Supermall executives and other special guests, the store officially opened its doors for everyone to explore.

Present at the event were Under Armour’s brand ambassadors, co-captains Christopher Koon and Sean Quitevis of the Ateneo Blue Eagles collegiate basketball team, John Lloyd Clemente, captain of the National University Bulldogs, incoming NU Bulldogs rookie LA Casinillo as well as professional volleyball player Bea De Leon. Each of these valued athletes went on to their personal experiences of overcoming adversity and powering through obstacles, fueled by passion and grit, and how they’ve done it in true Under Armour style. 

Under Armour is located at the Upper Ground Level of SM Southmall, Bonifacio High Street, SM North EDSA, and SM Mall Of Asia. #ProtectThisHouse