ASC, Ad Foundation join PANAF for a purposeful Youth Creativity Festival 2023

The Youth Creativity Festival (YCF) 2023 of the Philippine Association of National Advertisers Foundation (PANAF) have just become bigger with the Ad Standards Council (ASC) and its education arm Ad Foundation vowing to be key stakeholders to support the event. The ASC celebrates its 16th year and reaching out to the youth is its primary direction.

With the theme “Purposeful Creativity: Responsible Content Creation and Consumption”, the YCF has evolved from an annual PANAF event into a Philippine advertising industry-wide collaborative program, according to PANAF Chairperson Ma. Belen Fernando who was responsible for inviting Ad Foundation to be major advocacy stakeholder.

“We want to educate and inject the right values advocated by PANAF, ASC, and Ad Foundation to the marketing, communications, and advertising students who will become the future members of the advertising industry,” Fernando revealed.

Fernando said that PANAF, ASC, and Ad Foundation want to have a key role in molding a generation of responsible content creators and audience in this digital age. “By highlighting values and education, we want both PANAF YCF and PANAnaw Students Marketing Competition Awards this year to inculcate responsible content creation and consumption to counter the unintended consequences of digitalization such as fake news and disinformation,” Fernando said.

This year’s YCF which is set to take place on October 20,2023 promises a line-up of speakers headed by renowned Filipino filmmaker Antoinette Jadaone who is known for directing the hit movie “That Thing Called Tadhana”. Other speakers are Visual Artist and Director Raco Ruiz, Content Creator and Comedian Macoy Dubs, Popular Voice Talent and Content Creator Inka Magnaye, and Comedian and Content Creator Bogart the Explorer.

These speakers are all from the Creators and Influencers Council of the Philippines (CICP), the key partner of PANA Foundation for this year’s program content. 

The PANAnaw Awards, which will be held on October 21, 2023, tackles the relevant and compelling case study theme, “An Urgent Call for Education Innovation.” Qualified schools will compete by presenting their selected communications plans, vying for not the prestige and honor that accompany the victory, and not just the trophies, medals and substantial cash awards.

PANAF also added educational roadshows in select cities outside Metro Manila which will start in Angeles City’s Holy Angels University on October 13, 2023. Other cities will be announced soon. PANAF, the advocacy arm of PANA, was established in 1980 and now repositions itself to educate the youth with the right knowledge and values to produce a responsible generation of marketing, creative and advertising professionals in the future.